Promotion is an integral part of any business marketing enterprise. Simply put, marketing has two major goals: to help your business make sales and that your business succeeds. As such, among the promotion mix, a business can look into is press releases. Press releases and other PR activities can help keep the buzz on your product or service keep going.
Public relations, and press releases in particular, helps you to craft your messaging without the risk of being misinterpreted. Plus, the reach of your message can go along way with relatively little costs compared to advertising. With a press release you can easily gain instant exposure, build trust and increase traffic to your website or store. However, not all press releases might provide the right amount of exposure.
The thinking here is the more people see your message, the higher the chances they will try your offering. The key to any messaging is it should be noticeable, and in this case newsworthy. Make sure the messaging in the press release is crafted in a manner people care about the announcement. Second, the message should also be relevant to your target audience.
Why Distribute Press Releases?
Information on unique product or service offering has to reach the public, both current clients and prospects. Press releases help amplify your messaging as they are sent to journalists, news agencies and online/printed media who in return reach thousands.
Besides the number of people, your product or brand can also reach geographical destinations you could not reach with other promotions. If crafted well, your press release can capture the right attention. It can even reach Google news in a matter of minutes.
The key to having your release reach Google News is simple. Use clear and coherent language, headlines should not be more than 110 characters; use short paragraphs (at least 80 words per paragraph). And last but not least, always remember to copy edit your press release thoroughly before sending it out.
A shoddy press release will rarely get published as it is an indication of carelessness. Your press release is also a touch point to your clients, as such you need to create a consistent brand and to provide messaging that’s easily digested and engaging.
Best Press Release Distribution Sites
Once you have crafted your press release, you need to get it out to the world. Here is a list of 10 press release distribution sites and tips for how to choose.
Prices range from the $19 per release (simple post) to $389 (mass media visibility package). The latter includes offers to send your press release to more than 4,500 websites, an option to upload video on YouTube, the inclusion of up to five pictures or documents and others.
EIN Presswire’s distribution services come with SEO and RSS feeds. However, you are limited to five distribution channels with each release. Its basic starter package will start you at $49.95 and will continue with more robust offerings such as Pro, Pro+ and Corporate.
eReleases provides targeted press release distribution services to journalists, global news sites, websites, wire services and others. It touts itself as a traditional press release distribution company focusing primarily on sending press releases to journalists. Prices range between $299 (Buzz Builder package) to $499 (PR Pro package) depending on the services you choose.
NewswireJet distributes press releases to over 350 media outlets. The pricing starts at an affordable $59 per release. The starter package comes with a PDF report on all links, traffic, audience and engagement of over 250 standard media sites.
The Buzz Maker Plus package priced at $ 149 comes with more than 400 guaranteed distribution sites, usability for up to 6 months and other benefits.
Online PR media
Online PR Media offers a multimedia press releases to its clients. Its free online press release comes with a 90-day life along with SEO support. However, this free package allows only one submission a day.
The Social media press release comes with a price tag of $22 which includes instant social sharing on Facebook and twitter along with an ad free press release. The Video PR Premium visibility package is set at $549 and comes with a video press release distributed to 1,800 websites and other syndicated websites.
A cross between a public relations and advertising entity, PR.com offers a wide range of services. From a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.
PR.com comes with a free limited package and for those willing to pay it offers a wide range of more robust service as well.
In addition to distributing press releases, PR Buzz creates SEO results in search engines and news sites. Its unlimited press release distribution for one company comes at $299 per year. This comes with Search Engine Optimization (SEO) benefits for your press releases and website.
PRLog provides of free press release distribution services. However, there is a limit of two free press release submissions per day on PRLog, but all press releases submitted are instantly approved. It also includes HTML links in the press release body with distribution to a variety of news sites.
The company’s site contains current news releases distributed by PR Newswire including multimedia press releases, investor relations and disclosure, and company news. Pricing is based on its annual membership fees which is around $195/year. Users have the option to pay for every press release based on geographical locations.